About us

We help sales people to develop

Thank you for taking the time to visit our blog. 22sales.com is an initiative that aims to educate people in the fields of sales and sales management. We have decades of valuable experience in all areas of the trade and love to share knowledge and help people grow and achieve personal excellence.

Our goal is to help people develop themselves and their teams and to contribute to a successful career in sales. We aim to do this by providing practical advice in our posts, derived from years of applied knowledge gathered in the field.


white and brown city buildings during daytime

Sales best practices

Our main blogger, Tom Nijhuis, has over 10 years of experience in various areas of sales and sales management. He’s originally from Holland and is nowadays based in London, where he is active as a sales consultant.

Sales is not something you do to someone, it’s something you do for someone. If you are looking to scam people with fake watches or con people out of their money somehow, please leave. That is not what sales is about, and that’s definitely not what we are about. To us, sales is foremost about providing a service to customers and being a great assistant buyer. The techniques discussed on this blog are meant to help people help others, nothing else.

Sales is about continuous improvement

Whether you work in direct sales or telesales, account management, or sales management, we believe that we can contribute to your personal development and help you become the best you can be in our field. Even if it’s just a little bit or by reminding you of something you already knew, whatever helps you is worth our effort!